Agency
Our Work
A curated selection of campaigns, partnerships, and live experiences developed across entertainment, culture, tourism, and media — including work connected to Red Bull, Southwest Airlines, Live Nation, AEG Presents, C3 Presents, Alicia Keys, IShowSpeed, National Cannabis Festival, and leading civic and cultural institutions. From international audience engagement strategy to experiential storytelling and large-scale event production, each project reflects the power of thoughtful communication, cultural relevance, and strategic execution. Relevant earned media coverage and press highlights are included throughout the case studies below.
Through more than a decade working across live entertainment, nightlife, cultural programming, experiential marketing, and audience engagement, the following strategic visibility and audience-growth milestones were achieved. National press placements including Forbes, Bloomberg, CNET, and Thrillist. Support for sold-out live experiences for Live Nation and AEG, Danceportation, and Global Dance Festival.
View Full Case Study
Meow Wolf
I led communications across multiple markets and business lines, building a sustained media engine that delivered billions in impressions and multimillion-dollar advertising value. My work connected press, partnerships, programming, and product into one continuous system—turning individual campaigns into a consistent flow of visibility, revenue, and cultural relevance.
2B-4B UVM
Media Impressions
600+ Monthly
Press Features
$2.2M-$2.9M Monthly AVE
Revenue Lift
Weedmaps, High Times, Minority Cannabis Business Association
I’ve advised communications and strategy across the cannabis industry, including consulting on the launch of the first regulated cannabis consumption lounge in the United States. My work spans brand development, media positioning, and equity-focused strategy, with features in High Times and Black Enterprise and partnerships with platforms like Weedmaps. As a Board Director for the Minority Cannabis Business Association, I’ve also contributed to advancing national conversations around policy, access, and sustainable growth for underrepresented operators.
View Full Case Study
Meow Wolf
I managed communications during a period of executive transition and organizational change, shaping coverage across local and national outlets. The strategy focused on clarity, timing, and framing—ensuring that leadership shifts were understood as part of a disciplined path forward rather than a moment of instability.
View Full Case Study
Denver International Airport x Meow Wolf
In a never-before PR stunt, I developed the messaging and strategy for Meow Wolf’s first airport retail concept, transforming a standard kiosk into a narrative-driven experience for travelers. The strategy positioned the space as a final touchpoint in the visitor journey—extending the brand into transit while introducing a new model for immersive retail in high-volume environments.
700
Articles
Meow Wolf x Live Nation
As Communications and PR lead for VORTEX, a multi-day outdoor festival, we extended Meow Wolf’s immersive world into a live, large-scale environment. The campaign aligned artists, press, and programming into a cohesive narrative, driving national coverage while supporting a complex production that combined music, art, and sustainability at scale.
45
Launch Coverage
92%
Sell-Through
6.1M
Social Reach
Levitt Foundation
As a Board Director at Levitt Pavilion Denver, I contributed to the organization’s leadership transition and long-term growth strategy by guiding the executive hiring process and strengthening national booking relationships. My work focused on aligning the venue with major industry partners, increasing revenue opportunities, and expanding the reach of its free concert series within the broader live music landscape.
View Full Case Study
Meow Wolf
As a part of the national expansion and coastal media strategy, I drove media strategy for Meow Wolf’s expansion into Los Angeles and New York, securing top-tier coverage that established credibility in the most competitive markets in the country. The approach balanced the brand’s unconventional identity with clear signals of scale, discipline, and long-term viability—positioning each launch as a major cultural arrival.
+62%
Brand Sentiment
1.8M
New Audience
58
Editorial Hits
Meow Wolf x Various Artists
I developed the press identity for Galleri Gallery, an artist residency and exhibition space within Convergence Station. By prioritizing artist narratives and securing meaningful coverage, the work elevated individual creators while strengthening Meow Wolf’s presence within the contemporary art conversation.
View Full Case Study
Live Nation
Danceportation, a recurring series of artist-led takeovers that transformed the venue into a dynamic performance environment was elevated with a dynamic communications strategy. By aligning media, partners, and programming, the series amplified both the artists and the space—creating sustained momentum across multiple events. In partnership with Live Nation for Meow Wolf's The Perplexiplex, resulting in award-winning production.
View Full Case Study
Southwest Airlines
I led communications for Absolute Rubbish, a collaboration with Southwest Airlines that transformed reclaimed aircraft materials into a high-visibility fashion and art moment. The campaign translated a sustainability initiative into something culturally compelling—activating designers, media, and audiences through a series of “trashion” shows that turned waste into spectacle. The result was national coverage and a clear demonstration of how brand partnerships can carry both creative and environmental impact at scale. "I flew to Coachella on these airplane seats and now it's a high-end leather outfit." -Ru Diaz-Johnson
View Full Case Study
Meow Wolf
I shaped the communications strategy for Sips (with a Z), an immersive cocktail lounge designed to extend Meow Wolf’s narrative into a premium hospitality experience. The executive travel lounge campaign positioned the space as both a destination and a revenue driver, attracting new audiences while deepening engagement with existing ones. The activation included a media launch and reception along with national news and continuing Food and Beverage revenue support.
View Full Case Study
Illegal Pete's x Meow Wolf
I led communications for a collaborative campaign between Meow Wolf and Illegal Pete’s, turning a limited-time product into a widely recognized cultural moment. The rollout combined media, events, and creative content to drive visibility across multiple locations, demonstrating how storytelling can elevate even the simplest offering.
View Full Case StudyEvent Photography
